The introduction of the remote control car alarm changed the way drivers interacted with their vehicles. That took place 30 years ago. CSE was at the forefront then; introducing this industry-transforming technology to Asia. Today, the CSE Group continues to provide market-leading original equipment (OE) products and services to the automotive, fleet and insurance sectors.
Today, this vision has taken on a grander, wider scale. CSE is now working with our partners – including internationally established technology companies, insurance companies, telecommunication giants, automotive manufacturers and assemblers – to tap these opportunities that come with the surging waves of technology advancements, global shifts, industrial and business developments taking place in the 21st century.
To face this challenge, CSE itself has transformed. It is no longer represented by a single company - CSE Automotive Technologies. Today, CSE is a group also made up of CSE Telematics, Cobra Auto, CSE Singapore, CSE Regional TSPs and CSE Science Jet. CSE has invested and put ourselves in a position where we are now able to address and cater for the design and development of telematics platforms and technologies; in terms of both hardware integration and software applications.
Telematics is the new frontier. Presently, it encompasses telecommunications, vehicular technologies, road transportation, road safety, electrical engineering (sensors, instrumentation, wireless communications) and computer science (multimedia, Internet). Tomorrow, the horizons of telematics might stretch further; beyond that.
But we stand ready to face change. The CSE Group now has the resources required -- hardware, software, data centre, 24/7 Secure Operating Centre, installation, field services and support – to take on telematics projects spanning across various industries, technologies and sectors. With these resources, CSE is now able to work with insurance companies to take advantage of the de-tariffed auto insurance environment, collaborate with telco to launch a new intelligent fleet management solution and continue our partnerships with automakers.
We would like to share this vision and work with our partners to make the world a safer, better place to live in; especially on the road, where many lives are lost. Telematics can be used to make a difference to society. To us, this has always been an idea worth spreading, worth aspiring to and always worth working towards.
CSE Automotive Technologies
Responsible for the hardware research and development of the group as well as the manufacture of the electronic systems that we supply to our OEM clients, including anti-theft, Parking Distance Control, security & telematics devices.
Responsible for the telematics research & development, our data centre, our 24x7 Secure Operating Centre (SOC), and delivering all our telematics services.
Responsible for the design and development of telematic platforms and technologies for automotive, insurance, telco and fleet industries. We also provide hardware integration and software application development to support our various businesses and products.
CoverBox, part of the CSE Group, is a specialist telematics insurance agent for AXA. We offer AXA's FlexiDrive product to enable you to enjoy up to a 20% discount on your insurance premium by driving safely. We also have a 24/7 call centre available to deal with your needs.
This is CSE Group's Retail arm for the after-market business. Responsible for the distribution of our products, as well as installation and field support services.
This is our subsidiary company in Singapore and is responsible for the marketing & sales of CSE Telematics systems as well as providing installation and field support services.
A Complete Supply Chain
Something that appeals to many of our customers is the fact that from our group of companies we can offer them one point of contact for a complete Connected Car, Fleet Telematics, or Insurance Telematics solution by providing the complete supply chain of all required components.
CSE Group is assessed by an independent auditor to validate alignment with various management and security ISO Standards:
CSE Group is also compliant to the Environmental Quality Act 1974, Environmental Quality Scheduled Waste Regulation 2005 and GSR.
For three decades, CSE has been at the forefront in advancing Communications and Security Electronics technologies in the automotive industry. It is from these sectors where our acronym – CSE – was first derived and how the company took shape. Today, CSE has become our brand covering a diverse range of products.
CSE Group, formerly known as Cobra Malaysia started in 1985, located in a small shop at Taman Tun when CSE was the first company to introduce remote control car alarm system technologies in Asia. As a pioneer, it took hard work, belief and time to convince the industry to accept it.
It took two years, in fact, to convince Toyota and Honda in Malaysia to standard fit all their CKD (complete knocked down) cars with our remote control car alarm and central locking system.
These breakthroughs became
CSE’s first Original Equipment (OE) supply contracts.
In 1995, after continuously meeting the stringent industry demands, tests and audits, CSE achieved the preferred Tier 1 automotive supplier status to major car makers for theft-deterrent security systems.
In 1996, CSE also established technology partnerships with the Meta System Group in Italy and Fujitsu Ten Japan for OE business including parking aid systems, in-car entertainment and automotive electronic systems.
To enter the emerging telematics industry, CSE Telematics was established in 2002 to set up our own telematics data centre and a Secure Operating Centre (SOC) comprising of a Control Room and Call Centre. The Control Room operates 24/7 to provide theft alert management and stolen vehicle recovery services. The Call Centre provides service activation and customer support services six days a week.
The challenges exacted by the nature of the automotive industry – of constant advancements, improvements and innovation – can be inspiring and demanding at the same time. However, all our past developments and achievements have placed CSE in an excellent position to provide new, high-impact industry solutions for tomorrow. This brings us to the second part of our journey that we hope to travel with you – Our Vision.
CSE Automotive Technologies, a CSE (Communications & Security Electronics) Group company, was founded in1985 in Kuala Lumpur to establish a research, development and manufacturing centre for remote control car alarm systems.
With an exclusive technology collaboration with Cobra Automotive Group Italy (Vodafone Automotive in 2015), CSE Automotive were the pioneers and the first to introduce remote control car alarm system technologies in Asia.
CSE Automotive secured its first OE (Original Equipment) supply contract in Malaysia with UMW Toyota Motor and Kah Motor Honda. All Toyota and Honda CKD (complete knocked down) cars assembled at the Malaysia assembly plants were fitted with our remote control car alarm and central locking system as standard equipment.
CSE Automotive has become the preferred Tier 1 automotive supplier to most of the major car makers for theft-deterrent security systems.
CSE Automotive secured technology partnerships with the Meta System Group in Italy and Fujitsu Ten Japan. These partnerships expanded our OE business to include parking aid systems, in-car entertainment and automotive electronic systems.
CSE cemented its entry into the emerging telematics industry by establishing CSE Telematics. This dedicated telematics operation has a regional telematics data centre infrastructure with 24/7 Secure Operating Centre (SOC) operations for theft management and stolen vehicle recovery services.
CSE Meta was incorporated to lead the design, development and manufacturing of Telematics technologies for the automotive, fleet and insurance industries.
CSE launched the first OES new car option Telematics Vehicle Security system in conjunction with Honda and available for all Honda models.
In the same year, CSE's Telematics product offerings were again expanded with the launch of the Telematics fleet management system for commercial vehicles and fleet business, Minorplanet.
CSE Telematics entered into an OE partnership with Scope Technologies South Africa to provide professional fleet Telematics solutions under our own CSE Cobralink brand.
CSE Group partners with Sompo Singapore to proivide Fleet Telematics Insurance products to the Singapore market.
CSE Automotive teams up with MotorImage to provide OE "Connected Car" system for the new 2016 Subaru Forester.
CSE Group partners with AXA Affin General Insurance to provide a complete end-to-end motor insurance solutions and the first Bank Negara approved Usage Based Insurance (UBI) product to the Malaysian market.
CSE Group forms a partnership with Digi Telemcommunications to provide IoT Solutions targetted to consumers and business owners, starting with iFleet, a UBI-enabled Fleet Management software.
CSE Telematics launches a new Usage Based Insurance (UBI) ready Telematics product called CSE MetaTrak.
Mitsubishi Motors Malaysia launches a unique Telematics product called Mitsubishi Connected that keeps you connected with your vehicle from your mobile phone.
Partnership with JBSI (Philippines) to provide connected vehicle solutions starting with VTEL, an UBI-enabled connected car system.
UCPB General Insurance Company, Inc. (Philippines) launches UCPB GEN Blackbox, the latest innovative telematics motor insurance that comes with a security device powered by VTEL.
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